Where It All Began
Our journey started with a single ambition — to bring real change to the perfume business. Back then, resources were scarce. We could barely fill each kantar with 25ml of perfume, but we worked with all our might, believing that one day, success would be ours.
Those early days were tough. We weren’t even breaking even. Year after year, we hoped the next one would be better. At times, we felt the weight of loss and even thought about closing the business — but we refused to quit.
Breaking Through
In 2011, everything changed. We reached our break-even point and stepped into manufacturing our own perfumes. This was a turning point — the moment our vision began to take shape.
From day one of manufacturing, we stayed true to our dream: to provide exceptional quality perfumes at prices everyone could afford. Our products began reshaping the Pakistani market, earning us the trust of retailers and the reputation of being one of the country’s top wholesalers.
Growing Across Pakistan
Step by step, we expanded our reach across the nation. From small towns to major cities, we built relationships, delivered quality, and became a trusted name in wholesale perfumes, attars, and bakhoor.
Opening Our Doors to You
For years, our focus was wholesale. But in 2024, we decided it was time to share our products directly with you — the people who truly value great fragrance at a fair price.
We launched our official website so retail customers can now enjoy the same top-quality perfumes and attars at rates lower than the market. Whether it’s a premium perfume, a soothing attar, or aromatic bakhoor, you can now get it straight from the source — Al-Razi.
